Answer

What are the labelling rules for Made in Canada?

The Competition Bureau's guidance sets two thresholds for an unqualified Made in Canada claim: at least 51% of the total direct cost of producing the good is Canadian, and the last substantial transformation of the good happened in Canada. Product of Canada requires at least 98% Canadian content plus last substantial transformation in Canada.

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The two claims and their thresholds

Made in Canada (with a qualifier such as Made in Canada with imported parts for lower content) needs at least 51% Canadian direct cost and Canadian last substantial transformation. Product of Canada needs at least 98% Canadian content and Canadian last substantial transformation — see the Competition Bureau's guidance.

Where else the rules apply

Packaging and textile labels have their own federal requirements under the Consumer Packaging and Labelling Act and the Textile Labelling Act, and food origin claims follow separate CFIA guidance.

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Common questions

What are the labelling rules for Made in Canada?
The Competition Bureau's guidance sets two thresholds for an unqualified Made in Canada claim: at least 51% of the total direct cost of producing the good is Canadian, and the last substantial transformation of the good happened in Canada. Product of Canada requires at least 98% Canadian content plus last substantial transformation in Canada.
Where do the thresholds come from?
The Competition Bureau's enforcement guidance under the Competition Act sets the 51% and 98% direct-cost thresholds referenced on this page.

Sources

  1. Competition Bureau: “Product of Canada” and “Made in Canada” claims (enforcement guidelines)

This page explains public guidance in plain language. It is not legal advice, and Checked Canadian is not a government body.

You may quote this answer with a link back to this page. Text licence: CC BY 4.0. Last updated: .

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