Answer
How does Checked Canadian review a “Made in Canada” claim?
A manufacturer submits one product line's direct production costs, the Canadian share, where the last substantial transformation happens, the label wording and supporting documents. A reviewer checks them against the Competition Bureau's 51% and 98% thresholds. A passing result is published with its date and expires after one year. It is not government certification.
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What the manufacturer submits
One representative product line. The direct cost of one unit, split into Canadian and imported materials and labour. Where the last substantial transformation happens. The exact wording on the label, including any qualifier. Supporting documents such as supplier invoices for the main inputs, a bill of materials and a labour summary.
What the reviewer checks
That the documents support the numbers entered, that the Canadian share clears 51% for “Made in Canada” or 98% for “Product of Canada”, that the last substantial transformation happens in Canada, and, for “Made in Canada”, that the label carries a qualifier. If something is missing, the manufacturer gets a specific request.
What gets published
The listing shows the level, the product line reviewed, the review date and the expiry. A public record page anyone can open says what was reviewed. Cost documents are never published; only the manufacturer and the reviewer see them.
A check lasts one year and is renewed with an updated breakdown. When it expires, the mark comes off the listing.
What a check is not
It is not a government certification and is not endorsed by the Competition Bureau. It is not a legal opinion and not a supply-chain audit: we do not visit suppliers or verify their own claims. It covers the product line reviewed, not everything a manufacturer makes. It does not certify, qualify or satisfy the federal Buy Canadian Policy; it is supporting evidence.
Paid placement is never a check
Manufacturers can pay for a capped, clearly labelled sponsored position. Sponsored listings never sort above checked ones, and the check mark cannot be bought. Full detail is on how checks work and in the scope of review.
Common questions
- Can anyone confirm a manufacturer's check?
- What happens if the numbers fall short?
Sources
- Competition Bureau: “Product of Canada” and “Made in Canada” claims (enforcement guidelines)
- Competition Act, section 74.01 (false or misleading representations)
This page explains public guidance in plain language. It is not legal advice, and Checked Canadian is not a government body.
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